How TMG Rebuilt Winx’s Supply Chain for 10x Growth

A woman holding a box of "restart™ morning-after pill" by Winx Health against a light blue background. She has long brown hair and is smiling with her tongue out. The product is labeled as an emergency contraceptive to be taken within 3 days of unprotected sex.

The Client

About: Winx Health is a fast-growing women’s health startup offering OTC products and telehealth services for vaginal & reproductive health

Industry: Women’s Health / Consumer Health

Stage: Seed 

The Challenge

When Winx Health approached TMG, they were on the precipice of immense change – rebranding the company, scaling into national retail, and launching new product innovation. 

Their operations just couldn’t keep up:

  • Margins were getting squeezed

  • Inventory was unpredictable and wasteful 

  • Logistics weren’t built for volume

  • Growth was at risk

They didn’t just need support. They needed a rebuild.

The TMG Solution

TMG took over the entire supply chain and redesigned it from the ground up.

  • Overhauled sourcing and fulfillment operations

  • Rebuilt inventory systems for real-time visibility and faster turnover

  • Optimized logistics to boost delivery speed and accuracy

  • Installed infrastructure ready to handle 10x scale—without extra chaos

What We Did

Priority 1: Execute a Seamless Rebrand Across Channels

  • Transitioned 7 SKUs to new brand identity and packaging across DTC, wholesale, and third-party marketplaces

  • Coordinated packaging production timelines to align with existing inventory sell-through and minimize waste

  • Built operational workflows to ensure all retail partners received rebranded product on time and in compliance

Priority 2: Improve Margins and Strengthen Vendor Relationships

  • Switched suppliers for 3 top-performing SKUs to achieve lower cost of goods while maintaining quality

  • Renegotiated pricing and payment terms with incumbent manufacturers to improve cash flow and unit economics

  • Identified opportunities for consolidation in the supply base to drive efficiency and reduce overhead

Priority 3: Build a Foundation for Scale

  • Rebuilt demand planning processes from scratch to improve forecast accuracy and reduce over-ordering

  • Developed and implemented a full order-to-cash system—including POs, invoicing, payments, and inventory control

  • Reorganized warehouse workflows to reduce turnaround time, improve accuracy, and prepare for retail compliance

  • Introduced ABC inventory classification and safety stock thresholds to balance availability with working capital needs

Priority 4: Enable Data-Driven Operations

  • Integrated real-time reporting tools to track inventory velocity, cost trends, and order fulfillment in one place

  • Built dashboards to support executive decision-making and financial planning

Results

46% Margin Growth

Strategic sourcing + operational efficiency = more cash on the bottom line.

10x Scalable Supply Chain (in 18 months)

Built for tomorrow, not just today — without a single hiccup in service.

23% Improvement in Inventory Turnover

Better flow, less waste, more agility. Inventory became an asset, not a liability.

99% On-Time Delivery

Reliable fulfillment means happier customers and a stronger brand.

Why It Worked

This wasn’t a band-aid fix. TMG rebuilt the engine, not just the wheels. By becoming a true operational partner to Winx, we turned the supply chain into a growth accelerator— not a bottleneck.

If you’re ready to scale with confidence, let’s build a supply chain that’s ready to go the distance.